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Transforming an Idea into a Cohesive Brand for Ask Doski

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Client:

Ask Doski

Year:

2023

The Mission

The mission of this project was to transform Oscar Vasquez’s initial brand, BP VASKI, into a cohesive and engaging identity that truly represented his expertise in providing unique, experience-based translations between English and Spanish. The original brand lacked the personality and clarity needed to communicate Oscar’s innovative approach to translation. My goal was to develop a brand identity and website that showcased his ability to create meaningful, easily understandable translations, while giving his business a memorable and professional presence. Through close collaboration, we crafted "Ask Doski"—a brand that reflects Oscar's passion for language and his distinctive process.

The Impact

The rebranding of Ask Doski has had a significant impact on the business. By aligning the brand identity with Oscar’s personal and professional approach to translation, we created a brand that not only resonates with his audience but also enhances his credibility in the field. The transformation has allowed Oscar to better communicate the value of his services, attracting more clients and increasing engagement. The website’s refreshed design and clear messaging have contributed to higher visibility, evidenced by a 100% increase in traffic. Overall, the project has empowered Ask Doski to grow and thrive with a brand that reflects its true essence.

Services

• Brand Identity
• Website Design
• Logo Design
• Competitive Analysis
• Video Edits
• Podcast Creation
• SEO

The Outcome

After successfully creating the brand identity for Ask Doski, Oscar Vasquez was thrilled with both the design and the website. His brand now authentically represents his unique approach to translation, making it easier for clients to understand his offerings. The results have been remarkable, with a 100% increase in website traffic and a brand that now makes sense, connecting with his target audience effectively. Ask Doski has transitioned from a generic, unclear presence to a cohesive and engaging brand, helping Oscar stand out in his field.

Developing the strategy

AMATI's Creative Director, Juan Paz, sat down with Oscar Vasquez, the founder of Ask Doski, to explore the vision behind his translation services. During their first meeting, Juan listened to Oscar's personal journey, from his beginnings with the company’s original name, BP VASKI, to his aspirations for a brand that would reflect his deep understanding of both English and Spanish. Based on his own experiences, Oscar’s translations go beyond simple word-for-word conversions, offering rich, meaningful interpretations that make complex terms easier to understand. As Juan delved deeper into Oscar’s goals and challenges, it became clear that the current brand lacked the personality and clarity Oscar needed to showcase his unique talents. This conversation set the stage for transforming the brand into a cohesive identity—one that would truly represent Oscar's expertise and connect with his target audience.

User Profiles

Defining the Brand

Brand Statement

Brand Refresh

Website Redesign

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