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Client:
Tesoros Magicos
Year:
2024
Tesoros Mágicos con Brillo was an early stage craft brand idea handmade, personalized, and decorative items with a magical, whimsical touch. The owner wanted to turn her passion into a real business but lacked a defined identity, visual style, and professional direction. She came to AMATI to shape the brand from zero, even before launching any products. Our goal: create a clear, strategic identity that would give her the confidence and direction to officially start her business in the future.
Building a Clear Brand Vision Before the Business Even Launches
The Challenge
The brand existed only as an idea. No logo, no colors, no direction.
The client struggled with:
- Defining who the brand was
- Understanding how to communicate “magic + craftsmanship” visually
- Choosing colors, fonts, or a logo style
- Seeing the future potential of the project
- Lacking clarity to officially start the business
She needed a brand identity that would:
- Represent her personality
- Capture the “magical treasure” concept
- Feel welcoming, creative, and warm
- Motivate her to take the next step toward launching the business
Our Discovery Process
We guided her through a full brand identity design, built to bring clarity and purpose to an unlaunched idea.
The Logo Design
We guided her through a full brand identity design, built to bring clarity and purpose to an unlaunched idea.
What AMATI delivered:
✔ Brand Discovery
- A strategic session where we defined:
- Brand purpose
- Ideal customer
- Emotional tone
- Visual style direction
✔ Logo Design
- A custom logo that reflects:
- Magic
- Creativity
- A handcrafted touch
- A warm, inviting personality
- The design communicates charm and sparkle instantly recognizable but simple enough for stickers, labels, packaging, and future digital use.
✔ Color Palette
A comforting, magical palette built around:
- Soft pastels
- Warm neutrals
- Hints of gold/sparkle to emphasize enchantment
✔ Font System
- Typography chosen to feel playful yet professional perfect for product tags, social media, and future branding.
✔ Brand Identity Package
- A clear, organized kit the client can use when she’s ready to launch:
- Logo files
- Color system
- Typography
- Usage guidelines
- Visual direction for future packaging & social media
Social Media Alignment
Even though Tesoros Mágicos con Brillo did not fully launch, AMATI created a clear, strategic framework to ensure that when the business is ready, its social media presence will align with the brand’s personality, values, and target audience.
Impact & Results
Even though Tesoros Mágicos con Brillo hasn’t launched yet, our work had a big impact:
✔ Clear Identity
- The client went from uncertainty to having a complete, professional brand.
✔ Motivation to Start
- She finally saw what her brand could become — which gave her confidence and excitement to take the next steps.
✔ A Strategic Foundation
- She now has:
- A strong visual identity
- Brand clarity
- A roadmap for future launch
- A professional look that builds trust from day one
✔ A Mark Left by AMATI
We didn’t just design a logo we gave her a foundation strong enough to start her business whenever she’s ready. The brand identity now exists as a guide, a vision, and a source of inspiration moving forward.
Conclusion
This project proves something powerful:
- Even if a business hasn’t launched yet, the right brand identity can give it life.
- For Tesoros Mágicos con Brillo, AMATI helped transform an idea into something real a brand with meaning, personality, and direction. And when she is ready to launch, her brand is ready.
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