top of page
Client:
LO & JA
Year:
2025
LO & JA is a Guatemala City based business offering handcrafted shoes, mirrors, accessories, and specialty items. Their mission goes beyond selling products they aim to create meaningful goods, support their community, provide work opportunities, and build a legacy for their children.
Their promise is simple but powerful:
Create what doesn’t exist. Deliver what customers don’t expect.
Building a Brand That Creates What Doesn’t Exist and Gives What Isn’t Expected
The Challenge
When LO & JA approached AMATI, they had a strong purpose but no defined brand identity. They needed:
- A logo and visual identity that reflected innovation, warmth, and trust
- A professional look that could serve a wide audience (ages 18–80)
- A brand style that communicated quality, responsibility, and commitment
- A presence that felt modern yet human, matching their customer-centered approach
Our Discovery Process
During the brand strategy session, we focused on three key areas:
1. Their Purpose & Legacy
LO & JA isn’t just a business it’s a vision built around:
✔ Helping people
✔ Supporting those who share their faith
✔ Creating job opportunities
✔ Leaving a legacy for their children
✔ Offering flexible, accessible products
This purpose needed to be at the heart of the visual identity.
2. Their Ideal Customer
LO & JA’s audience is unique because it spans everyone men and women ages 18 to 80.
What unites them is not age, but personality:
✔ They love novelty
✔ They want to stand out
✔ They enjoy unique designs
✔ They care about seeing the product exactly as promised
This guided the tone, style, and messaging.
3. Emotional Connection
Customers buy LO & JA products because they want:
✔ Excitement
✔ Satisfaction
✔ Something different
✔ A product that feels personal
This emotional layer had to be reflected in the final brand.
The Logo Design
The final logo for LO & JA reflects:
- Innovation a modern structure that communicates creativity
- Warmth & responsibility soft shapes inspired by the brand’s commitment to people
- Flexibility a look adaptable across shoes, accessories, and future products
- Trust a clean, balanced mark that feels dependable
Social Media Alignment
Once the brand identity and logo were complete, we extended the system into their social media presence:
We developed:
- Clean, modern templates for promoting shoes, mirrors, and accessories
- A consistent color palette inspired by their new brand
- Clear product-focused layouts so customers can see exactly what was promised
- A friendly, respectful tone of communication matching LO & JA’s personality
- Visual consistency across Facebook, Instagram, and online catalogs
The goal:
To create a professional yet warm social media presence where customers feel:
✔ Confident
✔ Understood
✔ Valued
✔ Inspired to buy
This foundation prepares LO & JA to scale online sales, attract new audiences, and build long-term recognition.
Impact & Results
Through this brand transformation, LO & JA has:
- Gained a clear, strategic brand identity
- Improved trust with potential customers
- Positioned themselves as an innovative, purpose-driven retailer
- Built a social media presence ready for growth and online sales
Conclusion
LO & JA is more than a product shop it’s a family-driven vision built on innovation, faith, and commitment to people. Our work together helped transform their purpose into a professional identity that’s memorable, meaningful, and ready for long-term success.
bottom of page